All work
2025
Identity, Packaging
Halde
Everyday staples made to feel generous: a calm packaging system for a pantry brand built on honest ingredients.
Halde Pantry
Food & grocery
(02) Brief
The problem we were asked to solve
2025
Food & grocery
Services
Identity, Packaging
Halde Pantry
Client
Strategist, 2 designers
Team
Honest food in loud packaging
Halde sells everyday staples made with very few ingredients. Its old packaging shouted with bright colours and claims, which undercut the quiet confidence of the product.
We were asked to build a calm, generous system that could stretch from oats to olive oil.
What we set out to change
Let the ingredients do the talking, and make the pantry look better for it.
(03) Gallery
Selected views of the finished work
Fig. 01
Pantry jar range on shelf
Fig. 02
Spice range, in-store fixture
Fig. 03
Dry goods pouch, front of pack
