All work
2024
Strategy, Identity, Digital
One Bank
Banking for people who would rather not think about it: a brand strategy, identity and app language built on clarity.
One Bank
Financial services
(02) Brief
The problem we were asked to solve
2024
Financial services
Services
Strategy, Identity, Digital
One Bank
Client
Strategist, 3 designers, 1 writer, 1 developer
Team
A bank that wanted to feel invisible
One Bank’s customers liked the product but found the brand cold and confusing. Every screen and letter used a different tone.
We were asked to define a strategy, identity and app language built on one idea: banking you don’t have to think about.
What we set out to change
Replace jargon and noise with clarity at every point of contact.
(03) Gallery
Selected views of the finished work
Fig. 01
Card system, debit and premium tiers
Fig. 02
Stationery for the advisory team
Fig. 03
Onboarding pack, welcome card
