All work
2025
Packaging, Art direction
Rost
Coffee packaging that rewards a second look, with illustrated pouches that make each origin easy to tell apart on a crowded shelf.
Rost Coffee Roasters
Coffee
(02) Brief
The problem we were asked to solve
2025
Coffee
Services
Packaging, Art direction
Rost Coffee Roasters
Client
2 designers, 1 illustrator
Team
Every origin looked the same
Rost roasts a rotating list of single-origin coffees, but its pouches were nearly identical. Regulars struggled to find their favourite, and new customers had no reason to try something different.
The brief was a packaging system that could flex across dozens of origins while still reading as one brand on the shelf.
What we set out to change
Make each coffee easy to recognise, and make the next one tempting.
(03) Gallery
Selected views of the finished work
Fig. 01
Retail bag, single-origin range
Fig. 02
Label system across three roasts
Fig. 03
Bag front, kraft stock with foil seal
